Maximizing strengths and minimizing weaknesses is a long way to say, focus where you are effective. There are so many people in standard businesses and online businesses that try to be a jack of all trades, this is fine and dandy but a smart many once told me that a jack of all trades is a king of nothing. I am not trying to make those hard working marketers and businessmen feel bad about all the effort that they are putting into their business in hopes that it will eventually flourish and become a self sustaining and very profitable venture. Rather, I am offering some words of wisdom that may help you utilize your time and focus on areas that are most effective for yourself and the growth of your business.
Get More For Less, Really!
The concept is simple, excerpt your energy where it is worthwhile. I was at a huge business conference about ten years ago and one analogy that a speaker there used still hold just as true today as it did then. He was talking about people who would waste hours of time just “trying” to do something for themselves that they could have got done for them just by asking another, just to find out that their time had been wasted and that the project was total chaos. He said “I know you all know the popular band The Rolling Stones, right? Do you think that the members of The Rolling Stones book their own concerts, setup their stages or tear down the equipment after the concert?” Of course we all know that they do not do any of these things. He went on to say “The Stones are good at one thing…Music! That is why they are famous and they know this. They do not even try to do the things that they are not good at because they understand the simple concept of focusing their energy on their strengths and outsourcing the work that they are not good at to others”.
I Can’t Believe I Have Wasted So Much Time
This story was very compelling to me at the time, especially if you knew what business I was in at the time. However, the concept is solid. If you are great at dealing with customers, but really don’t do well with book keeping. No problem, hire an accountant. If you are great at content creation, but cannot perform a quality marketing campaign to save your life, hire a seo service. If your great at creating valid links and creating a buzz for your site, but hate writing articles, get a content writer to pick up the slack. There is no reason to spread yourself so thin and believe that you have to do it all. That is simply not true. If you don’t have the startup capitol to hire workers, ask your friends, try to build some partnerships and give a portion of profits to workers or do something! Just don’t allow yourself to drive your business into the ground when you can find another person that excels where you lack.
How To Implement
It really is a simple problem with a simple solution. If you are not sure where your weakness is or if you are trying to find a person to help you pickup in your weak areas and can’t seem to find the right person for the job. Feel free to contact me, I work with many people who are looking for and offering services and I would be glad to see what I could do to help you with your business. I simply love to see others succeed and if you need a hand, I am always here for you.
To Success,
